A shock tactic gone too far? New ad features senior citizens simulating sex positions to promote use of condoms
By Kristie Lau
An advertisement featuring senior citizens simulating sexual acts has sparked shock from consumers.
Too much? An ad campaign showing senior citizens in a series of different sexual positions has sparked shock among consumers
Visual impact: Though the seniors featured in the video are fully-clothed, the sexual nature of the positions is impossible to ignore
The video campaign, released by U.S. organisation SaferSex4Seniors.org, is designed to promote safe sex through use of condoms following news that STDs among sexually-active seniors in Florida had risen by 71per cent over the past five years.
But many believe the group, while promoting a worthy cause, has taken shock tactics too far.
The 30-second video, released on YouTube today, shows a group of elderly men and women mocking the performance of fellatio as well as other challenging sexual positions.
In one scene, a particularly strong man is holding a woman who is standing upside down on her elbows. Deadpan expressions are shown on their faces.
But Akila Gibbs, the executive director of the Pasadena Senior Center told Wsbt.com that he believes the ad detracts attention from the campaign’s cause.
He said: ‘I think it looks like they’re making fun of seniors, more than they’re educating them.’
Safer Sex For Seniors, aims to provide ‘accurate, up-to-date information from experts in the field’.
It is formed of an independent collective of professional sexuality educators, researchers, authors, trainers, counselors, and therapists and provides fact sheets and advice via its website
Gothamist.com added: ‘Nobody wants to think about – let alone picture – their Grandma doing it.’
Randy Matheson, a Canadian media blogger, was shocked by the footage.
He wrote on his blog: ‘While I can only hope that no hips were ‘dislodged’ in the making of this PSA featuring spry senior couples acting out positions from the Kama Sutra, I cramped up just watching the video.’
Twitter has drawn the comments of further shocked consumers.
High risk: The ad highlights the fact that the rate of STDs among sexually active seniors has risen by over 70per cent in the last five years
DDB, the New York-based advertising agency which produced the video has defended its campaign, describing it as a ‘strategic choice to use humor and shock value’.
A spokesman told Gothamist.com: ‘Rather than taking a negative approach that uses scare tactics and piles on statistics to deter unsafe sex, DDB made the strategic choice to use humor and shock value.
Powerful message: The payoff reads, ‘While there are many ways to do it… There’s only one way to do it safely
Safety firstThe makers of the ad want seniors to enjoy their sex lives responsibly
‘Whether the younger generation likes it or not, our grandparents are having sex.
‘We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives – safely.’