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A shock tactic gone too far? New ad features senior citizens simulating sex positions to promote use of condoms

A shock tactic gone too far? New ad features senior citizens simulating sex positions to promote use of condoms
By Kristie Lau

An advertisement featuring senior citizens simulating sexual acts has sparked shock from consumers.

Too much? An ad campaign showing senior citizens in a series of different sexual positions has sparked shock among consumers


Visual impact: Though the seniors featured in the video are fully-clothed, the sexual nature of the positions is impossible to ignore

The video campaign, released by U.S. organisation SaferSex4Seniors.org, is designed to promote safe sex through use of condoms following news that STDs among sexually-active seniors in Florida had risen by 71per cent over the past five years.

But many believe the group, while promoting a worthy cause, has taken shock tactics too far.

The 30-second video, released on YouTube today, shows a group of elderly men and women mocking the performance of fellatio as well as other challenging sexual positions.

In one scene, a particularly strong man is holding a woman who is standing upside down on her elbows. Deadpan expressions are shown on their faces.

But Akila Gibbs, the executive director of the Pasadena Senior Center told Wsbt.com that he believes the ad detracts attention from the campaign’s cause.

He said: ‘I think it looks like they’re making fun of seniors, more than they’re educating them.’

Safer Sex For Seniors, aims to provide ‘accurate, up-to-date information from experts in the field’.

It is formed of an independent collective of professional sexuality educators, researchers, authors, trainers, counselors, and therapists and provides fact sheets and advice via its website

Gothamist.com added: ‘Nobody wants to think about – let alone picture – their Grandma doing it.’

Randy Matheson, a Canadian media blogger, was shocked by the footage.
He wrote on his blog: ‘While I can only hope that no hips were ‘dislodged’ in the making of this PSA featuring spry senior couples acting out positions from the Kama Sutra, I cramped up just watching the video.’
Twitter has drawn the comments of further shocked consumers.


High risk: The ad highlights the fact that the rate of STDs among sexually active seniors has risen by over 70per cent in the last five years

DDB, the New York-based advertising agency which produced the video has defended its campaign, describing it as a ‘strategic choice to use humor and shock value’.
A spokesman told Gothamist.com: ‘Rather than taking a negative approach that uses scare tactics and piles on statistics to deter unsafe sex, DDB made the strategic choice to use humor and shock value.

Powerful message: The payoff reads, ‘While there are many ways to do it… There’s only one way to do it safely

Safety firstThe makers of the ad want seniors to enjoy their sex lives responsibly

‘Whether the younger generation likes it or not, our grandparents are having sex.

‘We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives – safely.’

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The Institutional Sexualization of Children


Mandatory Sex Ed Details May Be Too Racy for Parents: Report

Details about the new sex education curriculum in New York City public schools are out — and some are concerned the lessons are too racy.

The New York Post obtained workbooks that will be used for the new recommended curriculum, which begins in middle schools and high schools around the city next spring. Parents, they say, may be shocked by details of the work.

Middle school students will be assigned “risk cards” that rate the safety of different activities, the paper says, from French kissing to oral sex.

The workbooks for older students direct them to a website run by Columbia University, which explores topics such as sexual positions, porn stars, and bestiality. The lessons explain risky sexual behavior and suggest students go to stores to jot condom brands and prices.

The Department of Education says the curriculum “stresses that abstinence is the best way to avoid pregnancy and STD/HIV” and reminded the Post that parents have the option to exclude their kids from lessons on “methods of prevention.”

When given details of the new programs, one Manhattan mom — who has a child in middle-school — was surprised.

“I didn’t know how much detail they would get,”
she said.

In August, Deputy Mayor Linda Gibbs commended the return of mandatory sex ed, saying the DOE wants to give students the correct information about sexual activity if they do choose to engage in it.

“We want to help kids to delay the onset of sexual activity, and if they choose to engage in sexual activity, to do it in a healthy way,” she said.

The classes will be coeducational, and can be incorporated into existing health education courses.

SOURCE